Pegi Anton shows how one university used five strategies for higher education marketing to target students more strategically and align its marketing strategy with its enrollment goals.
Pegi Anton explains how to leverage technology to improve your campus direct marketing.
Pegi Anton discusses how to develop effective creative and copy for campus direct marketing.
Pegi Anton discusses the importance of strategic timing for your campus direct marketing.
Pegi Anton offers the first of five principles of a successful higher education direct marketing strategy: building the “right” list.
Michael Lofstead explains how campuses can optimize their e-mail marketing and landing pages for prospective college students.
Consultant Sarah Coen discusses seven steps for creating strong marketing plans that will help you connect with students and position your campus competitively.
Consultant James Barrett offers practical tips for improving response to prospective student search efforts, including three “must do” priorities.