Tag Archive

Applying the lessons of college direct marketing: A case study

Published on May 13, 2013 By Pegi Anton

Pegi Anton shows how one university used five strategies for higher education marketing to target students more strategically and align its marketing strategy with its enrollment goals.

Using technology more strategically in college direct marketing

Published on March 21, 2013 By Pegi Anton

Pegi Anton explains how to leverage technology to improve your campus direct marketing.

Developing the right creative approach in college direct marketing

Published on February 28, 2013 By Pegi Anton

Pegi Anton discusses how to develop effective creative and copy for campus direct marketing.

Communicating with prospective college students at the most strategic time

Published on January 31, 2013 By Pegi Anton

Pegi Anton discusses the importance of strategic timing for your campus direct marketing.

Building the right list for campus direct marketing

Published on January 15, 2013 By Pegi Anton

Pegi Anton offers the first of five principles of a successful higher education direct marketing strategy: building the “right” list.

E-mail marketing and landing pages for college student recruitment

Published on November 20, 2012 By Michael Lofstead

Michael Lofstead explains how campuses can optimize their e-mail marketing and landing pages for prospective college students.

Seven steps for creating a college marketing and communication plan

Published on June 13, 2012 By Sarah Coen

Consultant Sarah Coen discusses seven steps for creating strong marketing plans that will help you connect with students and position your campus competitively.