Technology

Even with nifty tools, it’s still hard to communicate about the cost of college

Posted by on April 2, 2013 at 1:18 pm

Stephanie Geyer discusses how to deal with the difficulties of communicating costs to prospective students and their families.

E-mail marketing and landing pages for college student recruitment

Posted by on November 20, 2012 at 9:56 am

Michael Lofstead explains how campuses can optimize their e-mail marketing and landing pages for prospective college students.

Is your campus Web site ready for mobile? College-bound students are researching colleges via tablets and smart phones

Posted by on November 14, 2012 at 10:57 am

How many prospective students are browsing college sites using mobile devices? Research from the E-Expectations series shows the numbers are growing quickly.

Three ways to facilitate more live conversations with prospective college students

Posted by on September 6, 2012 at 12:22 pm

Stephanie Geyer explains how to incorporate live conversations into your student recruitment communications in order to build stronger connections with prospective students.

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Stephanie Geyer