How do international students plan to fund their educations?
New data from Noel-Levitz and CollegeWeekLive show that funding is by far the top concern of prospective international students looking to study in the United States.
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Blog for Enrollment and Student Success
Student Recruitment
Applying the lessons of college direct marketing: A case study
Pegi Anton shows how one university used five strategies for higher education marketing to target students more strategically and align its marketing strategy with its enrollment goals.
Eight steps for creating a successful financial aid strategy for your campus
Derek Flynn examines how campuses can create more strategic financial aid awarding programs by analyzing trends, developing models, and evaluating results.
Providing prospective college students with reliable data on student outcomes
Kathryn Karford discusses which types of data can demonstrate the value of a college education to prospective students and their families.
How predictive modeling benefits enrollment managers
Charles Ramos and Brian Jensen discuss how predictive modeling can help campuses qualify and prioritize students in their funnels.
Even with nifty tools, it’s still hard to communicate about the cost of college
Stephanie Geyer discusses how to deal with the difficulties of communicating costs to prospective students and their families.
Track conversion and yield rates for admissions more accurately with two new funnel metrics
Sarah Coen examines seven admissions metrics that can help guide your institution’s decision making.
Continuing the discussion: The value and rationale of college
Beth Richter discusses how institutions can address students’ economic ambiguities and other challenges that can make them question an institution’s value proposition.
Using technology more strategically in college direct marketing
Pegi Anton explains how to leverage technology to improve your campus direct marketing.
60 percent of prospective college students report changes in their families’ financial situations
New data on the types of financial challenges that are facing college-bound high school students.
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