Author Archive

How to build a successful financial aid strategy from the ground up

February 27, 2013

Wes Butterfield discusses how to build a successful financial aid strategy from the ground up.

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Making a difference in your recruitment work

March 30, 2012

How do you feel about your recruitment plan? Wes Butterfield discusses how campuses can systematically push their plans toward excellence.

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Posted in Enrollment Management, Marketing, Student Recruitment | No Comments »

Following up on financial aid awards: Strategies for putting students at ease and moving them toward enrollment

March 6, 2012

Wes Butterfield discusses strategies for communicating with students about their financial aid awards and using this opportunity to move them closer to enrolling.

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Placing a net price calculator on your campus Web site

May 12, 2011

Colleges and universities will be required to display net price calculators on their Web sites by October 2011. But how can campuses get the best recruitment results from these calculators?

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Posted in Financial Aid, Student Recruitment | 1 Comment »

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Wes Butterfield