Pegi Anton shows how one university used five strategies for higher education marketing to target students more strategically and align its marketing strategy with its enrollment goals.
May 13, 2013
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Blog for Enrollment and Student Success
Author Archive
Using technology more strategically in college direct marketing
March 21, 2013
Pegi Anton explains how to leverage technology to improve your campus direct marketing.
Developing the right creative approach in college direct marketing
February 28, 2013
Pegi Anton discusses how to develop effective creative and copy for campus direct marketing.
The importance of the offer in college direct marketing
February 12, 2013
Pegi Anton discusses how to create offers that get prospective students to respond to campus communications.
Communicating with prospective college students at the most strategic time
January 31, 2013
Pegi Anton discusses the importance of strategic timing for your campus direct marketing.
Building the right list for campus direct marketing
January 15, 2013
Pegi Anton offers the first of five principles of a successful higher education direct marketing strategy: building the “right” list.
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