The online expectations of prospective college students and their parents

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E-Expectations of students and parents

A summary of some key responses from parents and their college-bound children in the 2011 E-Expectations Report

How much influence do parents have over their children in the college search process? If they are involved in the search, how active are they in visiting college Web sites, social media, and other e-communications efforts?

The 2011 E-Expectations Report polled 1,000 college-bound high school seniors and 500 of their parents to answer these and many other questions. The results show that more than half of the time, parents are taking an active part alongside their children in the college search process.

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Ruffalo Noel Levitz has partnered with more than 3,000 colleges and universities and nonprofit organizations. We help institutions exceed their goals for college enrollment, student success, and fundraising.

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