Strategies for recruiting students who are secret shoppers: New white paper

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As more prospective college students search anonymously for college (so-called "secret shoppers"), colleges need to adapt their student recruitment strategies to enroll them. This new paper from Noel-Levitz decribes how to connect with these students and push through the funnel and toward enrollment.

Click the cover to download the white paper, In Pursuit of the Secret Shopper, at the Noel-Levitz Web site.

In Pursuit of the Secret Shopper:
Effective new strategies for finding and engaging prospective students

As more prospective college students search for schools anonymously, campuses need to adapt their student recruitment strategies to connect with these students and push them toward enrolling.

This new white paper from Noel-Levitz discusses strategies for reaching and enrolling these students, including:

  • More strategic student-name purchases
  • Communication strategies to get students to de-lurk and connect
  • 7 steps to manage the managing your prospect pool more strategically

Download In Pursuit of the Secret Shopper at noellevitz.com. And tell us what you’re doing to meet the new challenge of anonymous student searches. How are you building connections in an era when more students are remaining hidden until they apply?

About the author

Sarah Coen offers nearly two decades of experience in student recruitment and retention. She is especially adept at developing and implementing comprehensive plans for managing enrollment and tuition revenue, and at applying predictive modeling toward enrollment management.

Read more about Sarah’s experience and expertise »

Reach Sarah by e-mail at sarah-coen@noellevitz.com.

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